Second-by-second video analysis
Emotional response, brand recall, message delivery – all key performance drivers are analyzed second-by-second. Know your top and spare moments. Know what to highlight.
Not sure about your creative?
- Choose best-performing creative
- Shorten to save on media
- Cut through the noise
- Minimize risk, avert backlash
Detailed and practical insights
We analyze dozens of metrics and detect every possible gap that could constrain your performance. For example: Is your brand strongly present at the ad’s emotional peak?
Not sure what to improve?
- Get optimizing tips for your creative
- Fine-tune editing, voice-over, brand cues or packshot
- Get crucial learnings for next campaign
Online dashboard & downloadable slides
Quickly find key findings in the online dashboard or dive into the full 40-slide story that walks you through the data and explains important modern metrics using science-behind slides.
Want to save time and nerves?
- Download the entire analysis in PDF format
- Impress colleagues with lucid and elegant slides
- Manage your creative decisions at one place
Comprehensive key insights for every project
Every analysis includes a short and straight-to-the-point comment from one of our experts.
Short on time?
- Gather crucial takeaways from our sociologists
- Get a sense of what to pay attention to in the detailed results
- Use this finding for future ad improvements
How to map memory paths?
Try it yourself!
We use non-declarative behavioral research in our own mobile app to map the subtle changes that your ad causes in your audience’s memory. Each respondent is given a unique, randomly selected set of associations or video segments.
Other features
in under 5 days
Don’t delay your ad production
500+ for pretests, 1 000+ for posttest
consultation
Consult results with marketing-science professionals
benchmarks
Benchmark your creative against recent advertising noise
analysis
Get real-life emotional reactions, cut through the noise
analysis
Be sure your ad is sufficiently branded
analysis
Link your brand to key customer needs & buying situations
testing
No respondent’s opinions. Concepts are shown to different groups
lift
See how much your ad lifted the salience of your brand
Download a comprehensive copy of your report and share it with others
from experts
Discover expert report summaries from our sociologists
of emotions
Find out what your audience was thinking in different parts of the ad
