PRICING

The most expensive research is the research you don't do.

  • USA
  • Czechia
  • Other countries

If your annual advertising budget is around $25,000,000 then insights to multiply ad effectiveness will cost you 0.00018 % of your budget.

Creative pretest

Early stage ideas, concepts, storyboards, animatics, drafts & videos.
$4400
$ 2200 per creative
  • Buy credits & save up to 50%
one-shot
$ 4400 per pretest
  • Pay as you go

Campaign posttest

On-air & post campaign.
 
$6600
$ 3300 per posttest
  • Buy credits & save up to 50%
one-shot
$ 6600 per pretest
  • Pay as you go

Creative pretest

Early stage ideas, concepts, storyboards, animatics, drafts & videos.
$4400
$ 2200 per creative
  • Buy credits & save up to 50%
one-shot
$ 4400 per pretest
  • Pay as you go

Campaign posttest

On-air & post campaign.
 
$6600
$ 3300 per posttest
  • Buy credits & save up to 50%
one-shot
$ 6600 per pretest
  • Pay as you go

If your annual advertising budget is around 25 000 000 CZK then insights to multiply ad effectiveness will cost you 0,00254 % of your budget.​

Creative pretest

Early stage ideas, concepts, storyboards, animatics, drafts & videos.
66000 CZK
33 000 CZK per creative
  • Buy credits & save up to 50%
one-shot
66 000 CZK per pretest
  • Pay as you go

Campaign posttest

On-air & post campaign.
 
99000 CZK
49 500 CZK per posttest
  • Buy credits & save up to 50%
one-shot
99 000 CZK per pretest
  • Pay as you go

Creative pretest

Early stage ideas, concepts, storyboards, animatics, drafts & videos.
66000 CZK
33 000 CZK per creative
  • Buy credits & save up to 50%
one-shot
66 000 CZK per pretest
  • Pay as you go

Campaign posttest

On-air & post campaign.
 
99000 CZK
49 500 CZK per posttest
  • Buy credits & save up to 50%
one-shot
99 000 CZK per pretest
  • Pay as you go

pretest features

  • Robust 500+ respondent sample – National representative or specific regional or socio-demographic target group.
  • A/B testing – Easily compare multiple creatives (concepts, videos…) A/B tested on different, randomized 500+ groups. 
  • Test results in under 5 days

posttest features

  • Robust 1,000+ respondent sample – National representative or specific regional or socio-demographic target group.
  • Brand lift – How much has your ad lifted the salience of your brand, the most important metric for long-term sales growth.
  • Test results in under 5 days

More features & benefits

  • 30+ slides with insights – Key findings in the dashboard, 50+ slide story that walks you through all insights and data.
  • Top moments – Exact moments when people get your message, recognize the brand or have a strong emotional response. For video only.
  • Emotion analysis – Emotional reactions (anger, love…), ad’s uniqueness, second-by-second positive and negative emotional response.
  • Branding analysis – Brand recall, early branding, second-by-second brand recall. Early stage creative: brand fit.
  • Need analysis – Linking to your category and detailed customer needs and buying situations, second-by-second analysis.
  • Optimizing tips – Detailed, science-backed optimizing tips & tricks based on insights about your particular creative.
  • Expert consultation – Book marketing-science professionals to consult your pretest results.
  • Real science behind – Non-declarative behavioral research mapping subconscious changes in viewers’ memory structures.
  • Relevant benchmarks – Benchmarks based on hundreds of campaigns being aired online and on TV this year.
  • Easy setup – Simply choose from a database of brands, needs and buying situations relevant for your category.
  • 30+ slides with insights – Key findings in the dashboard, 50+ slide story that walks you through all insights and data.
  • Top moments – Exact moments when people get your message, recognize the brand or have a strong emotional response.
  • Emotion analysis – Emotional reactions (anger, love…), ad’s uniqueness, second-by-second positive and negative emotional response.
  • Branding analysis – Brand recall, early branding, second-by-second brand recall.
  • Need analysis – Linking to your category and detailed customer needs and buying situations, second-by-second analysis.
  • Optimizing tips – Detailed, science-backed optimizing tips & tricks based on insights about your particular campaign.
  • Expert consultation – Book marketing-science professionals to consult your impact test results.
  • Real science behind  – Non-declarative behavioral research mapping subconscious changes in viewers’ memory structures.
  • Relevant benchmarks – Benchmarks based on hundreds of campaigns being aired online and on TV this year.
  • Easy setup – Simply choose from a database of brands, needs and buying situations relevant for your category

Less features & benefits

First timer? Save up to 50%

For better experience,
visit the app from your desktop.

For better experience,
visit the app from your desktop.